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HSBC aerial pod

Soulful Creative work shortlisted for FX Award!

We are excited to announce that the work we did inside the HSBC building in Sheffield has contributed to the project by Axis Architecture being shortlisted for an 2019 FX award in the Graphics and Wayfinding category.

Rainbows hospice wayfaring

The Importance of Wayfinding

Simply put, wayfinding is a set of tools, usually graphics or architectural designs; that help navigate a visitor through a space or building to their desired destination.