Straight Forward (Pathway)
Pathways should be well structured and clearly sign-posted along the way. Visitors should be able to navigate their way easily to their desired final destination.
There should be a clear main path, twists and turns should be avoided. There may be a quicker way from the lift to the HR office, but lets help the visitor with the simplest option – frequent visitors they will find the short cuts!
Choices
Never offer too many navigation options to select from at once. Direction options should be simple, direct and efficient for orientation.
Regions & Zones
If the space is vast, the areas should be broken down into regions or zones for easy navigation. That way a visitor can easily identify where they are, where they’d like to go and how to get there.
How to Approach Wayfinding for your Space
Be Strategic
Think of wayfinding as creating an internal orientation system.
The system and type of wayfinding you use should be in keeping with the your brand or use of the space. As you can see from the examples of our work- the wayfinding graphics don’t have to be boring!
Be Clear
Don’t give too many options to get to the same place. Directions need to be clear and concise. If people have to figure out where something is when they see a sign or they frequently get lost, then take these as signs that the wayfinding isn’t clear.
Be Consistent
The form- be it graphics or freestanding architecture; should reflect the brand values of the space and be consistent throughout.
Height, typography, font size, spacing should be all be the same.