• / October 2019

Soulful Creative work shortlisted for FX Award!

We are proud that the work we did in collaboration with Axis Architecture for
HSBC has been shortlisted for FX design awards in the ‘Graphics and Wayfinding category: http://www.fxdesignawards.co.uk/

We were commissioned to help bring to life Axis Architecture’s vision for the large office atrium that included the surrounding glass manifestation and feature aerial pod.

Taking the local area as inspiration, our brief was to create a nature themed mural for the outside of the pod. The inside was to have a sports related theme that captures the local area and the sports that take place in a fun and engaging way.

HSBC pod exterior

HSBC aerial pod exterior – Soulful Creative

“Our initial design intent was surpassed by 2 very different murals which captured the brief brilliantly and have really caught the imagination of the end users who are generally over the moon by the result"

Tim Hookham – Associate Director – Axis Architecture

Hand-painted mural inside the pod – Soulful Creative

As well as the murals, we designed, illustrated and installed the glass manifestation which forms part of the four stories of glass that surround the atrium.

HSBC Glass Manifestation  –  Soulful Creative

Meeting the brief

We designed a bright playful oversized British wildflower illustrative mural to wrap around the outside of the pod to add life and colour to the huge atrium area.

We extended the floral design across the glass of the atrium to create a seamless mural that wraps around the pod.

For the interior of the pod we wanted to capture the beautiful Yorkshire countryside in a playful way with lots of sporting activities on a green landscape. Using the same colour palette as the exterior, we used this inside for colour cohesion.

The glass manifestation continued the theme of the wildflower theme using line drawings for a monochromatic look that ties in nicely with the rest of the space.

We are extremely proud of this project and the nomination we have received with Axis Architecture!