Brand Engagement /

Making sure your brand stands out in a crowded market can be a challenge. It requires imagination, creativity and the desire to create something different – plus of course the right team to make it happen. It is where live art comes into its own – and we love it.

They are a myriad of ways to engage your customers (or customers to be) using art. Done right, brand engagement activities can create a real buzz around your brand – driving both awareness and likelihood to purchase.

We love the variety of these projects, and coming up with a proposal that encapsulates what your brand is about is a challenge we thrive on. From creating a huge graffiti mural for Wireless to capture the energy, spirit and vibe of this amazing urban music festival, to designing bespoke t-shirts onsite to promote the Discovery Adventures new product range at Debenhams, Oxford Street.

Other projects have involved using our skills to raise awareness of important issues – including taking over three iconic billboards at Old Street Junction, using our graffiti art skills to create a powerful message to highlight the fact that suicide is the biggest killer of young men in the UK. This particular project is also listed on Creative Bloq’s 40 traffic-stopping examples of billboard advertising.

So, if you want your target market to engage with you, why not challenge us to come up with a solution that excites and inspires?

‘We chose to work with Soulful Creative for CALM’s biggest project – three ‘live’ bill boards ‘Tom, Dick and Harry’. They organised the coming to life of this campaign and ensured it was both creatively brilliant and organised beautifully. I would highly recommend Soulful to any agency or company – a pleasure to work with.’

Aimee Luther – Managing Director, BMB