Brand Engagement / Wireless Festival 2015
The Brief /
Our Solution /
Five Soulful artists created a 3m x 45m graffiti mural at the entrance to the venue – entertaining festival goers with their can-control as they added headline acts to the pre-painted ‘Sounds of the Summer’ typography. Photos were aplenty as people engaged with this and the two urban free-standing sally boards either side of the mural – sticking their heads through the holes and posing appropriately.
Hundreds of people also signed the giant freestanding festival guide we had created. This 2.4m x 3.6m plywood box was pre-painted with each day’s line up on each side.