The Body Shop recently launched their global Enrich Not Exploit™ brand commitment. Since their founder Anita Roddick started The Body Shop, she believed in something revolutionary; that business could be a force for good.
We were commissioned to raise awareness and bring the Enrich Not Exploit™ campaign to the streets of the UK. Working with our extensive graffiti artist network, we hand picked some of the UK’s top artists to create unique murals based on their own interpretation of Enrich Not Exploit™. Their graffiti pieces were located in their home cities (Bristol, Birmingham, Manchester & Brighton) and all captured on film for use on social media channels.