Brand Engagement / Wireless Festival

The Brief /
Soulful Creative collaborated with design and fit-out company Interaction to add some ‘wow’ factor to the new NEX offices at ‘Programme’ in Bristol. Our brief was to design and install a replica of the Cray Super computer. In addition, the piece needed to double up as additional seating space.
Our Solution /
We created a completely unique installation representing The Cray Super Computer incorporating flashing LED lights to give the look and feel of a working computer. The frame was constructed from MDF and upholstered in foam, with faux leather seating in NEX’s brand colours. LED lights were interspersed between panels in the NEX blue above the seating. Built in 3 sections off-site, we then assembled onsite in 1 day.